Morgan, Lewis & Bockius
Firm overview:
Global law firm Morgan Lewis has a well-resourced US trademark practice that assists clients with managing large US and international portfolios, as well as handling prosecution, maintenance, clearance, enforcement, and litigation. The firm’s VizBridge platform provides clients with insights into their global trademark portfolios through interactive maps.
Morgan Lewis serves the trademark needs of a roster of well-known brands, across all major industries including automotive, consumer products, life sciences, retails, and technology. The team has a successful track record in representing clients in matters involving trademark and trade dress infringement, unfair competition, and false advertising claims, and is active in proceedings before the Trademark Trial and Appeal Board (TTAB).
Team overview:
Anita Polott leads Morgan Lewis’s global trademark and copyright practice—a team of more than 40 lawyers and professionals focused on brand-related IP law. Polott, who also serves as co-managing partner of the firm’s Washington, DC office, handles matters including the IP aspects of corporate transactions and trademark and copyright licences, and devises brand protection strategies for clients.
Boston partner Rachelle Dubow focuses her practice on trademark prosecution and global brand management. A go-to lawyer for US and international companies seeking advice on matters related to the clearance, registration, licensing and enforcement of trademark rights, Dubow has served on the Board of Directors of the International Trademark Association, and was appointed board counsel in November 2026. She will serve a two-year term beginning January 1, 2026.
Key matters:
- Boston Legacy FC: TJ Maxx partnership
In October 2025, the firm announced it had advised the National Women’s Soccer League’s Boston Legacy FC in a multi-year apparel and fashion partnership with TJ Maxx. Under the terms of the deal, the TJ Maxx logo will appear on the club’s primary and secondary jerseys for all regular and post-season matches from 2026.
Boston Legacy DC said the agreement marked its first-ever major sponsorship, and the first time that TJ Maxx had partnered as a front-of-kit sponsor for a women’s sports team.
Clients:
Clients: Boston Legacy FC
