Greenberg Traurig
Firm overview:
Greenberg Traurig is a full-service global powerhouse with more than 2,800 attorneys across the US, Europe, the Middle East, Asia and Latin America. The firm’s Intellectual Property & Technology Practice is one of the largest in the US, known for combining deep technical knowledge with a commercially oriented approach to brand protection.
The Trademark & Brand Management Group guides clients through every stage of the brand lifecycle, from clearance and filing to global portfolio management, licensing, anti-counterfeiting, online enforcement, social media brand issues and IP strategy aligned with business goals.
Greenberg Traurig’s US offices include locations in Los Angeles, Silicon Valley, New York, Miami, Atlanta, Chicago, Minneapolis, Washington, DC and others, forming a unified, cross-office network capable of managing vast portfolios and complex multijurisdictional issues. This scale, paired with a strategy-driven mindset, supports its position as a Recommended firm for non-contentious trademark work in the US.
Team overview:
Greenberg Traurig’s trademark team is distinguished by its depth, national coverage, and long-standing reputation for excellence in both prosecution and strategic brand stewardship. The group includes recognised leaders in trademark clearance, portfolio expansion, domain-name strategy, brand enforcement planning, licensing and digital brand protection.
Susan Heller, co-chair of the Global Trademark & Brand Management Group, is a leading figure in US trademark strategy. Heller is widely regarded for her ability to transform complex brand portfolios into valuable business assets. She advises Fortune 500 companies and global consumer brands on worldwide portfolio management, brand expansion, enforcement strategy and commercialisation.
Joel Feldman, another co-chair of the Global Trademark & Brand Management Group, oversees substantial worldwide trademark portfolios and is known for his pragmatic, business-sensitive approach to clearance, prosecution and brand protection. His practice spans counselling, risk analysis, enforcement planning, transactions and IP-related commercial matters. Feldman is a central figure in the firm’s global trademark offering and a long-standing leader in US non-contentious trademark practice.
Eric Maiers, a firm shareholder based in Chicago, brings extensive experience in managing large global trademark portfolios, advising on brand clearance, prosecution, licensing and enforcement planning. He is particularly skilled in navigating complex client ecosystems, including multinational corporations with evolving product lines and digital footprints. Maiers is frequently recognised for client service, responsiveness and deep practical knowledge.
Shareholder Marc Trachtenberg is highly respected for his domain-name, internet, and online brand protection expertise. His practice spans UDRP and other domain disputes, digital enforcement, anti-cybersquatting strategy and disputes involving emerging technologies. Trachtenberg’s inclusion in the team strengthens the firm’s reputation in the increasingly critical intersection of trademarks and digital rights.
