Davis Wright Tremaine
Firm overview:
Full-service firm Davis Wright Tremaine leverages its nationwide office coverage and strengths in media, technology and brand-focused industries to provide top-quality trademark services. A leading player in trademark portfolio management, the firm has been credited with having “a never-ending flow of work”. As it continues to gain prestige, DWT has made significant investments in its IP and branding practice over the past year, attracting new talent and highly experienced lawyers to the team.
DWT takes a holistic approach to brand protection, bringing together experts in trademark, copyright, and advertising to offer business-focused solutions to clients. Brands turn to the team for trademark clearance, protection and worldwide portfolio management, as well as advice on enforcement, litigation and anti-counterfeiting.
Team overview:
Many members of DWT have significant in-house expertise, positioning them well to counsel brands that rely on strong identities and IP portfolios.
New York-based Alexandra Nicholson is national chair of the Media, Entertainment & IP Practice. Nicholson represents leading media and entertainment companies, centering her trademark practice on global brand protection and enforcement, transactions and strategic planning.
The firm has been continuing its expansion across both US coasts, with recent additions including Glenn Gundersen and Gayle Denman, who arrived from Dechert in October 2025. Hal Borden also joined the team as of counsel.
The trio of new arrivals are highly experienced in trademark law and brand protection, with an international client base spanning technology, consumer goods, entertainment, financial services, and food and beverage. Gundersen is known as a thought leader on trademark law, and has advised the owners of some of the world’s most valuable marks on protection, exploitation and enforcement.
Other additions to the team over the past year include Batur Oktay, former global head of IP at Starbucks; and IP partners Maria Anderson and Mauricio Uribe, who focus on IP and technology licensing, and patent and trademark protection.
