Wiggin

Firm overview:

Specialising in media, entertainment, tech and IP, Wiggin employs an integrated “360-degree approach” to the trademark lifecycle. The firm handles everything from global brand strategy, clearance, and portfolio management to complex commercialisation and multi-jurisdictional enforcement. Wiggin is highly active at the registry level, currently managing over 500 active trademark disputes, and frequently litigating at the High Court, Court of Appeal, and Supreme Court.

A peer notes that Wiggin’s practitioners are “all excellent” and that dealing with them on the other side of a dispute is generally more amicable than with other firms. Client feedback echoes the sentiment that the team is “a pleasure to work”.

Team overview:

The practice is headed by IP litigator and strategist Sara Ashby. President of AIPPI UK, Ashby handles trademark, copyright and design matters for many of the firm’s major clients, including Entain, Banijay, Palace Skateboards and Wargaming.

John Colbourn, Joanne Gibbs, Michael Browne, and Eva De Pauw are highlighted by a peer from a referring US law firm, who says they do “excellent work, with top-notch legal analysis as well as practical guidance”.

Key matters:

• University of Oxford and Oxford University Press: Global trademark portfolio management

Wiggin handles all aspects of trademark work for the University of Oxford and Oxford University Press, the largest university press in the world. This involves managing global trademark portfolios, and handling numerous enforcement matters simultaneously.

• Entain: Trademark prosecution, management, enforcement and litigation

The team handles all UK, Benelux, and EU trademark matters for Entain, having been appointed as global IP counsel in 2023. The FTSE 100-listed company has a portfolio of around 2,500 trademarks.

• Molssi Fashion (Shanghai): High Court proceedings

Wiggin represents Molssi Fashion (Shanghai), the licensee of the ‘Rockfish’ trademark, in a case relating to the purported termination of the license by the owner. High Court proceedings were commenced under the ‘Shorter Trials Scheme’ in 2025.

Clients:

3M, Banijay Group, bet365, Corsearch, Entain, Halma, Liberty Belle Rx, M/S Knitpro, Sony Music Entertainment, University of Oxford/OUP, Wargaming.net