Fox Williams
Firm overview:
Full-service IP practice Fox Williams combines significant depth of expertise in trademark disputes with commercially-focused portfolio management. The firm’s name comes up among its peers for its visibility on high-profile matters; one opposing counsel praises the collaboration and creativity of the team. Recent enforcement and portfolio work highlights include High Court matters for Superdry; other trademark clients include SharkNinja, Revolut, Kroll and Ferrara Candy. Fox Williams has a particular focus on the technology, fashion and publishing sectors, and closely connects its advisory work to its contentious practice to give clients a 360 degree perspective on potential outcomes.
Team overview:
Simon Bennett is the head of Fox Williams’ IP team, and litigates on the firm’s biggest cases. With a history of handling High Court matters, years-long cases, and notably obtaining permission to serve a court order via Instagram, Bennett is equipped to assist his renowned clients.
Partner Sarah Redmond is responsible for the day-to-day management of the trademark and design prosecution practice. With over 30 years’ experience in the industry, her advice covers everything from prosecution and portfolio management to trademark infringement and passing off.
Key matters:
- Superdry trademark litigation and portfolio management
Fox Williams acted for Superdry in High Court litigation against Manchester City concerning the use of ‘Super’ and ‘Dry’ on football training kits produced under the Asahi Super Dry sponsorship.
The team led the litigation strategy and successfully applied for a court-ordered mediation, resulting in the matter settling on confidential terms on the day of trial.
- Superdrug Stores / The Perfume Shop / Savers: UK and EU portfolio management
Fox Williams has managed Superdrug’s UK and EU trademark portfolios for 14 years, overseeing filings, oppositions, and brand strategy. Their work focuses on cross-border enforcement, successfully preventing unauthorised name and logo misuse. Recently, they supported the retailer's sub-brand expansion.
- SharkNinja: UK trademark portfolio management
The team manages the UK trademark portfolio—which consists of over 200 marks—for global home appliance company SharkNinja, advising on portfolio strategy, new filings and opposition matters.
Clients:
Glanbia Performance Nutrition, Groupe Dynamite, Ferrara Candy, Holland Cooper Clothing, Mycoskie, Next Retail (Seraphine), Revolut, Shark Ninja, Superdrug, Superdry
