Boult Wade Tennant
Firm overview:
Boult has a reputation for providing high-calibre trademark services, particularly on the non-contentious side. The firm creates and manages large international trademark portfolios, conducts clearance searching, advises on unconventional marks, and prosecutes a high volume of trademark applications at the UK Intellectual Property Office (UKIPO). It is particularly known for the strength of its filing and prosecution practice, rather than heavyweight courtroom litigation.
Team overview:
The firm has six European offices, with the UK team of attorneys based across London, Cambridge and Reading to form the trademark and domain names group.
London consultant Tony Pluckrose has a varied IP practice serving clients across industries including financial services, telecoms and computer games. With experience across patents, trademarks and designs, Pluckrose particularly enjoys working with UK SMEs to help them protect and exploit their valuable intangible assets.
Also in London, partner and past president of the Chartered Institute of Trade Mark Attorneys Catherine Wolfe finds trademark law “the most interesting legal subject”. Her experience includes filing trademark applications in registers worldwide and acting in ex parte and inter partes hearings at the UK Trademarks Registry.
Head of the Trademark Team Rachel Conroy is skilled in all aspects of brand selection, protection, enforcement and portfolio management, with particular expertise in clearance searching.
Felicity Hide, a partner in the London team, focuses her practice primarily on dispute resolution, and she handles conflicts before the UKIPO as well as settlement agreements.
Key matters:
- Dairy UK v Oatly
Swedish plant-based food and beverage company Oatly made headlines in 2025 and 2026 for its dispute with Dairy UK over the use of the trademark ‘Post Milk Generation’, which was found to be invalid because ‘milk’ is a protected designation under EU law.
Boult and Shakespeare Martineau advised Oatly during the proceedings.
Clients:
Oatly
