Beck Greener

Firm overview:

Specialist European firm Beck Greener offers a boutique service to major international clients. Alongside its patent work—boosted by the firm’s August 2025 acquisition of IP law firm Graham Watt & Co—Beck Greener has carved out a reputation as a go-to practice for assistance with complex trademark requirements, including non-traditional marks. The team also assists in all aspects of trademark disputes and litigation, both before the registries and the courts.

Team overview:

With over 30 years’ experience in trademark prosecution and contentious IP disputes, partner Ian Bartlett heads the trademarks team. Highly regarded by his peers, Bartlett’s representative matters include defending Fontana Foods against claims brought by the government of Cyprus and the Halloumi Foundation; and continuing his protection and enforcement work for longstanding client Estée Lauder.

Dual-qualified as a UK trademark attorney and an Irish trademark agent, Catherine Jewell has a fast-growing trademark profile and wide-ranging caseload. Jewell leads on work for a number of high-growth companies and advises on IP issues across the trademarks and designs spectrum.

Key matters:

• Wang Zeng International v Bing Bing Foods and Others

Associate Kashif Syed successfully represented Wang Zeng International, a fruit and vegetable wholesaler, in a trademark dispute before the Intellectual Property Enterprise Court. Syed defended the validity of Wang Zeng’s ‘Mountain Pear’ and ‘Yu Lu Fragrant Pear’ trademarks, as well as convincing the court that the defendant had infringed them

Clients:

Estee Lauder, Fontana Foods, Wang Zeng International