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1 May 2015Trademarks

Well-known trademarks: Your reputation precedes you

It is highly likely you are familiar with the Ford motor company. Its logo, with the word ‘Ford’ spelled out in joined-up white writing against a blue background, is an established symbol across the word. The contribution of Henry Ford and the Model T to US industry has a secure place in history, and its employment of 166,000 people across 65 plants throughout the world means its present position also seems assured.

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