Trademark exhaustion boils over: AGA’s ‘rare’ case explained
Barrister Daniel Selmi explains how he helped AGA Rangemaster challenge the marketing of refurbished cookers, in a rare case clarifying when brand owners can still object to resale despite trademark exhaustion.
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19 September 2025 Luxury brands face threats from superfakes, resale platforms, and upcycled goods but as LVMH’s Leo Longauer explains, recent court triumphs signal a tougher stance on enforcement. Muireann Bolger reports.
9 July 2024 IPEC judge said UK Innovations infringed AGA’s trademarks with electric-converted ovens but not copyright | Defendant successfully relied on section 51 copyright defence.
29 October 2021 A case involving resold car parts forced Russia’s courts to revisit its IP exhaustion rules—with a positive outcome for trademark owners, says Vladimir Biriulin of Gorodissky & Partners.
26 February 2026 A ruling by South Korea’s Supreme Court finds that repurposing luxury goods for personal use doesn’t infringe trademarks, in a decision expected to draw global scrutiny.