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Catrin Turner, senior IP counsel at Jellycat, was a speaker at Marques Annual Conference in Lisbon, Portugal
23 September 2026NewsTrademarksMuireann Bolger

Jellycat counsel on preventing 'genericide' and the ‘cheat-meal’ concept

Dressed in black robes, the plush toy company’s Catrin Turner offered a theatrical warning at the Marques Annual Conference in Lisbon: protecting a brand from genericide requires vigilance, tenacity and a willingness to be the “party pooper at the marketing party”.

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