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30 September 2025NewsTrademarksLiz Hockley

Jägermeister shoots down competition to ‘hunting’ logo in EU

The German drinks maker has successfully persuaded the EUIPO Board of Appeal to block a trademark application from an Italian rival, despite it being visually and phonetically dissimilar to its own mark.

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27 August 2025   In most cases, the General Court is the final level of appeal for EU trademark disputes. Olivier Lombardo of Dennemeyer & Associates analyses five of the most compelling decisions from this year so far.