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19 October 2026NewsTrademarksMuireann Bolger
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‘Intakegate’: Lawtech doppelgangers highlight AI’s branding problem

Harvey and Legora launching identical in-house legal team products within 24 hours was taken as a sign of AI's creative malaise. The truth may have more to do with fierce competition and a dwindling pool of trademarks, finds Muireann Bolger.

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Trademarks
11 September 2026   As registers become increasingly crowded, finding a distinctive name that can be protected is becoming a challenge for global brands. IP counsel, brand teams and academics agree that new strategies are needed—from coined names to non-verbal marks—as AI and expanding portfolios put further pressure on a shrinking pool of commercially valuable trademarks.