4 August 2023FeaturesTrademarksKaajal Nagindas and Kay Rickelman

How to prevent trademark genericide

“Genericide – (n.) the process by which a brand name loses its distinctive identity as a result of being used to refer to any product or service of its kind.”

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com

More on this story

Trademarks

Refreshing, amusing and a genericide deterrent: the ‘don’t say Velcro’ video

28 September 2017 A viral video released by Velcro encouraging consumers “not to say Velcro” could be useful when trying to avoid ‘genericide’, according to trademark lawyers.

Trademarks

Xerox: avoiding a ‘genericide’ headache

17 May 2016 Xerox works hard to ensure its brand avoids becoming a generic term in the same way Aspirin and Zipper have done. Margaret Walker, general IP counsel at the company, tells WIPR about some of her work.

UK government overhauls ‘outdated’ design protection system

Landmark CJEU opinion considers allowing LLM training, with AI opt-out

EPO starts using AI for minutes but no access to transcripts for parties

Dykema’s new trademark pro will be a ‘tremendous asset’ to clients

Mercury among dangerous toxins in fake cosmetics, says UK IPO

China’s top trademark lawyers and law firms recognised in WIPR rankings

How China's IP system shifted from brand protection to innovation

Cross-border (re)branding: Lessons from a Portuguese lip balm TM ruling

How to prevent trademark genericide

More on this story

Editor's picks

Editor's picks

More articles