18 September 2020TrademarksMuireann Bolger

Boxed-in brands: dealing with trademark infringement during COVID-19

To retain a strong position in a tough marketplace, established brands must constantly be wary of threats to their IP. But the COVID-19 crisis has posed unprecedented challenges to many businesses, presenting a question mark about how to best protect their brand and IP against audacious rivals.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at

More on this story

2 June 2021   COVID-19 has resulted in major changes for IP. Eyal Bressler of the International Association for the Protection of Intellectual Property examines some of the most significant.
27 May 2022   When a company decides to discontinue a brand, it can return from the dead in a distorted form unless vigilant precautions are taken, says Anne Gilson LaLonde.
15 March 2021   Salaries in the IP profession remain healthy following a year that presented many economic challenges to firms due to COVID-19, a report by recruitment agency, Dawn Ellmore Employment, has confirmed.