(L-R): Iris Gunther, Mary Mazzoni, Lara Doyle, Kristi Spicer, and Anna Wipper at INTA
20 May 2025NewsTrademarksMuireann Bolger

‘Be transparent, not silent’: Ikea and Amazon on ‘green hushing’

Two global brands explain how legal teams are treading the fine line between environmental claims and credibility—and why staying quiet could cost more than speaking up.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
19 May 2025   As AT&T expands its 5G and fibre networks, counsel David Cho speaks to WIPR about the potential of AI, the challenges of modern IP protection, and why ‘agentic AI’ could be a game-changer for in-house counsel.
Trademarks
19 May 2025   Trademark association confirms UK host city at opening ceremony after news accidentally shared on social media the day before | New mission statement and four-year plan embraces diversity and inclusion | ‘We are, as an organisation, a citizen of the world’ says CEO.