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29 August 2014Trademarks

ALSA wants two ‘ice bucket challenge’ trademarks

The ALS Association (ALSA) has filed two US trademarks to protect the ‘ice bucket challenge’, a sensation that has gripped the world and raised millions for charity.

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Trademarks
1 September 2014   Two US trademark applications for the ‘ice bucket challenge’ have been withdrawn, the ALS Association has confirmed.