17 November 2020Tom Phillips

The Potential and Pitfalls of Consumer Empowerment

“In the era of Facebook, Instagram, YouTube, and TikTok, brand-building has become a vexing challenge.” So said Lorenzo Litta, Chief Business Officer, BrandIT GmbH (Switzerland), moderator of Branding in the Age of Social Media and the Impact of Consumer Brand Empowerment, held yesterday, November 16.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at

More on this story

1 December 2010   People often think that IP in the healthcare sector is all about patents. But while GlaxoSmithKline certainly has a patent portfolio to protect, it also takes a strident approach to enforcing its trademarks and defending its brands.
19 August 2019   US consumers are less likely to buy from brands that have adverts on websites that host pirated movies or TV shows, a survey suggests.