UK Trademark Rankings 2024

Squire Patton Boggs

Firm overview:

Squire Patton Boggs has a strong global trademark practice and the UK intellectual property and technology team works closely with the firm’s trademark practices in the US and China, ranked by WIPR Insights. Much of the work is prosecution with clients such as famous shoe brand Clarks reaping the benefits of the firm’s geographical reach. Squire Patton Boggs manages the client’s 1,200 marks worldwide, as well as its patent portfolio, and the Manchester and London offices collaborate with the US and China teams for opposition and cancellations.

The team handles expansion of brand portfolios and protects against copycats and infringers, witnessed by its work with UK motorway services client Roadchef. The full-service firm represents a huge range of industries, including clients listed on the London Stock Exchange, with a focus on the media, automotive, and finance sectors, and has advised on innovative technologies such as the branding, copyright and licensing issues related to NFTs.

Team overview:

Of Squire Patton Boggs’ 40 offices, nine across the UK, China, Germany, US and Singapore offer trademark services. In the UK, a team of five is led by partner Kerry Lee. Operating out of London and Manchester, Lee is qualified as a solicitor in England, Wales and Hong Kong, and for 13 years was head of group IP at chemist and retailer Walgreens Boots Alliance. Lee’s recent highlights include working with Clarks on its global portfolio and working with housing company Planet on the roll out of new brands Planet Smart City and Planet App.

Key matters:

  • Kerry Lee and Callum Burbidge handle the global trademark portfolio for McBride. Listed on the London Stock Exchange, the client is a leading British manufacturer of household goods with numerous subsidiary brands. Squire Patton Boggs oversees the protection of the client’s trademarks, including handling opposition matters.
  • Squire Patton Boggs advises Oliver James, a global recruitment firm, on its global branding. The client’s brands include Oliver James, OJ, Avencia, Astral, Light Search and Trace. Lee and Burbidge assist with protection of Oliver James’s trademarks, and negotiate coexistence agreements. The firm’s participation has helped the growth of Oliver James with its ambitious rollouts by removing potential showstoppers.


Clarks, Cosmeceuticals, McBride, Oliver James, Planet, Punter Southall Group, Roadchef