UK Trademark Rankings 2024

Elkington + Fife

Firm overview:

Elkington + Fife is a London-based European IP firm that advises on trademark registration, protection and enforcement. The team of attorneys conducts searches and filings before national and international registers and in the event of an opposition, Elkington + Fife negotiates settlements and handles disputes before the UK and EU Intellectual Property Offices (IPOs). For challenges escalating to litigation, or that are based outside Europe, the firm will enlist a solicitor, barrister or foreign counsel to collaborate with and manage the issue. Before the UKIPO, Elkington + Fife has represented Tru Kids, known for its brand Toys ‘R’ Us, and Formula One Licensing.

Team overview:

Elkington + Fife has offices in London, Kent, and Munich. Peer recommended trademark attorney Chris McLeod has more than three decades of trademark, design and copyright experience. McLeod manages trademark portfolios for clients in fashion, sports, healthcare and a range of other industries and has previously represented Formula One Licensing in an IPO appeal.


Formula One Licensing, Independent Vetcare, Maya’s Chilli Company, Tru Kids