UK Trademark Rankings 2024

Edwin Coe

Firm overview:

Full-service law firm Edwin Coe is home to an intangible assets team advising key industry players on trademark issues. The team of solicitors and attorneys works with multinational brands including well-known exercise watch brand Garmin and media and entertainment studio Sony Pictures. Edwin Coe handles domestic and international trademark filing as well as oppositions and cancellations, and litigation before the High Court. Notably, Edwin Coe manages the international portfolio for Paddington Bear, advising on brand protection and exploitation matters for the beloved British character. On the litigation side, Edwin Coe takes on trademark infringement actions, including those for international multi-brand company easyGroup, known for its subsidiaries easyJet and easyHotel, which as a result has strengthened the ‘easy’ brand beyond travel services.

Team overview:

Edwin Coe, headquartered in London, has a dedicated trademark and design portfolio team working with litigators and contracts specialists. Simon Miles, dual-qualified solicitor and attorney, is the head of IP at the firm. Miles is appreciated for his efficiency when advising clients who say he is “really intelligent, has a good attention to detail… he operates at the speed of business”. The partner manages international trademark portfolios and has represented the firm’s biggest clients in disputes, including historically acting for Walkers Crisps in an infringement and passing off matter.

Key matters:

  • Simon Miles, James Moore and Eleanor Showering advise Garmin on its European IP portfolio. The client has multiple brands requiring trademark protection, including ‘Nexus’, ‘Instinct’ and ‘Vesper Marine’. Edwin Coe handles opposition and invalidation proceedings before the EU and UK Intellectual Property Offices as well as anti-counterfeiting issues.
  • Recently, the team was involved in an opposition to prevent a Chinese online wholesaler using marks infringing on the client’s ‘Vivo+’ trademark relating to watches and similar wearable tracking devices. Garmin was successful in all oppositions relating to the matter, with Edwin Coe collaborating with lawyers in Ireland and Germany, and reached a favourable outcome before the EU, UK and German registry offices.


easyGroup, The Elf on the Shelf, Garmin, Paddington and Company, Sony Pictures

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