UK Trademark Rankings 2024


Firm overview:

IP firm Dehns provides trademark searching, filing and protection services, operating in the UK and Europe. Its client base includes Brighton & Hove Albion FC and beauty brand Avon Cosmetics. The team registers marks before the UK and EU Intellectual Property Offices (IPOs) and files international registrations under the Madrid Protocol. 

The team handles opposition, cancellation and invalidity proceedings, and before the UKIPO has represented clients in a range of industries—including cooler box manufacturer YETI and machine tool company Doosan Machine Tools. The latter notably succeeded in an opposition brought by well-known fashion brand Puma. Within its offering, Dehns provides watching and monitoring services for trademarks and domain names.

Team overview:

Dehns has offices in London, Munich and Oslo, extending its capabilities to represent clients on European trademark matters. The firm is composed of qualified trademark attorneys, often dual-qualified in patents.

Key matters:

  • In January 2023, Dehns instructed counsel to represent its client Doosan Machine Tools regarding the registration of its mark ‘Puma’. The opposition was brought by multinational sports brand Puma based on the similarity of its own marks for ‘Puma’ and between the goods the marks were registered in. The client’s mark was registered in classes relating to lathes, a tool for shaping metal or wood, and protection clothing.
  • The UKIPO found the marks to be identical verbally and aurally. However, when considering the goods, it was found that those registered by each party were different in nature and purpose and do not have the same users. No likelihood of confusion was found; Dehn’s client succeeded and was awarded the sum of £6,000 to cover legal costs and time and effort expended as a result of the proceedings.


Doosan Machine Tools, YETI