Taylor Swift’s rights holders countersues Evermore theme park

Taylor Swift’s rights holders TAS Rights Management has launched a countersuit against Utah theme park Evermore Park, following the park’s accusation that Swift infringed its trademarks.

The Utah theme park sued Swift on February 2 over the title of her latest album Evermore, claiming the artist violated its exclusive trademark rights for the name and damaged the park's reputation. The park claims that since the release of Swift's album in December last year, customers have been confused into thinking that the park is associated with the album.

TAS’s complaint, filed on Monday with the United States District Court of the Middle District of Tennessee, centres on two actors at the theme park who regularly perform copyrighted songs, including Swift’s Love Story, You Belong to Me, and Bad Blood. These performances were marketed as a key attraction of the theme park.

“As a result of this repeated and ongoing infringement, and the violation by Defendants of the most basic and fundamental obligations owed to songwriters by those who profit off their work, Plaintiff has sustained, and will continue to sustain, substantial damage and irreparable harm,” the complaint says.

The park has allegedly been alerted on multiple occasions that these performances infringe key copyrights, but continued these performances, creating continued wilful infringement.

TAS counsel was made aware of the infringement after a former park volunteer contacted them, providing evidence of the continued infringement. The rights holders are now calling for a halt to all infringing actions at the park and requesting damages  from profits gained from the performances.

Evermore Park’s initial complaint claimed the artist was aware of the park and used language in the marketing material of her album that echoed language used in the marketing of the theme park.

Correspondence between the two parties’ lawyers over the dispute has been ongoing since December. Evermore Park is seeking statutory damages for the infringement and an injunction barring Swift from using the name.

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