Refreshing, amusing and a genericide deterrent: the ‘don’t say Velcro’ video

28-09-2017

Refreshing, amusing and a genericide deterrent: the ‘don’t say Velcro’ video

svetik15 / iStockphoto.com

A viral video released by Velcro encouraging consumers “not to say Velcro” could be useful when trying to avoid ‘genericide’, according to trademark lawyers.


Velcro, trademark, YouTube, generic, genericide, video, Fraser Cameron, Bill Lister, Paul Jordan, Google

WIPR