9 October 2017Trademarks

WIPR survey: Readers back Velcro video in genericide fight

WIPR readers have said that taking an unconventional approach to trademark enforcement can help brands prevent their marks becoming generic.

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More on this story

28 September 2017   A viral video released by Velcro encouraging consumers “not to say Velcro” could be useful when trying to avoid ‘genericide’, according to trademark lawyers.
29 August 2017   Google’s trademark should not be deemed a generic term for searching the internet, according to 66% of respondents to WIPR’s latest survey.
6 June 2018   Velcro has released another music video urging people to use its trademark correctly, in response to a video it released last year.