9 October 2017Trademarks

WIPR survey: Readers back Velcro video in genericide fight

WIPR readers have said that taking an unconventional approach to trademark enforcement can help brands prevent their marks becoming generic.

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Trademarks

Refreshing, amusing and a genericide deterrent: the ‘don’t say Velcro’ video

28 September 2017 A viral video released by Velcro encouraging consumers “not to say Velcro” could be useful when trying to avoid ‘genericide’, according to trademark lawyers.

Trademarks

WIPR survey story: Google trademark is not generic, say readers

29 August 2017 Google’s trademark should not be deemed a generic term for searching the internet, according to 66% of respondents to WIPR’s latest survey.

Trademarks

Velcro issues second video in fight against genericide

6 June 2018 Velcro has released another music video urging people to use its trademark correctly, in response to a video it released last year.