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20 March 2024FeaturesTrademarks

Price-matching message checks out for Lidl

Witnesses, surveys and consumer reactions were among evidence that helped convince courts that Tesco’s sign conveyed a false price-matching message and a change in economic behaviour, explain Bird & Bird’s winning team.  

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Reaction: Tesco’s loss could cost ‘millions’ after justices 'reluctantly' dismiss logo appeal
20 March 2024   In the supermarket battle, Lidl proved that enough consumers think Tesco’s Clubcard logo held a price-matching message. WIPR gauges reaction from lawyers—including counsel for both parties.


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