Novagraaf acquires online brand protection specialist


Novagraaf acquires online brand protection specialist

IP services provider Novagraaf, part of NovumIP, has acquired online brand protection and anti-counterfeiting services company Thomsen Trampedach.

Swiss-based Thomsen Trampedach, which also has expertise in the setup of new gTLDs and domain name portfolio management, already has a partnership with domain name provider BrandShelter. The tie-up will now add Novagraaf as a reseller of BrandShelter's domain name management services.

“We at Novagraaf are firmly committed to meeting our clients’ IP needs as they navigate a fast-growing global online environment that provides both opportunities and threats”, said Lutgarde Liezenberg, CEO of Novagraaf (pictured).

“Today’s brand owners have to battle an increasingly sophisticated army of counterfeiters and online fraudsters. By combining the technology, enforcement knowledge and legal consultancy of both Novagraaf and Thomsen Trampedach we are now even better positioned to provide smart solutions that protect and maximise the value of our clients’ brand, product name and domain assets.”

Thomsen Trampedach partner Jannik Skou will join Novagraaf as managing director of Thomsen Trampedach and as a member of the management team overseeing Novagraaf’s trademarks business.

“We are thrilled to join Novagraaf, which will enable us to not only broaden our product portfolio in the area of legal advice and IP portfolio management but also to leverage Novagraaf’s global presence providing 24/7 services to our clients across continents”, Skou added.

“Novagraaf and Thomsen Trampedach are a good cultural fit and I very much look forward to combining our services and our shared passion for protecting and promoting brands online and offline.”

In late 2019, Novagraaf and PAVIS, a leading company in the field of global patent annuity services, joined forces to launch NovumIP.

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