3 March 2017Trademarks

Hasbro files TM for Play-Doh ‘scent mark’

What’s in a name? What’s in a smell? US multinational toy company Hasbro has filed a trademark for a Play-Doh “scent mark”.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

Trademarks

Hasbro granted Play-Doh scent TM

21 May 2018 The US Patent and Trademark Office has granted US multinational toy company Hasbro a trademark for the scent of Play-Doh.

Trademarks

WIPR survey: Play-Doh smell distinctive enough to be trademarked

13 March 2017 The smell of modelling clay Play-Doh is distinctive enough to be registered as a trademark, according to the majority of WIPR readers.

Trademarks

Hasbro and Fox presenter settle toy hamster suit

6 October 2016 Toy maker Hasbro and Harris Faulkner, a presenter on US television channel Fox News, have settled an intellectual property lawsuit over Hasbro’s toy hamster.

‘Once is good enough’: Getty closing arguments rely on scant evidence

Ferrari wins Testarossa classic car case at EU court

‘Here to stay’: UKIPO unveils ‘interesting’ SkyKick roadmap

Champagne makers raise glass to key EU ruling on PDOs

Tech litigators join Hogan Lovells’ Paris practice from A&O Shearman

Life after Iconix v Dream Pairs: Key lessons for brand owners

Getty v Stability AI: Five takeaways from the courtroom so far

Dream Pairs 2—Iconix 1: A CoA rebuke

Hasbro files TM for Play-Doh ‘scent mark’

More on this story

Editor's picks

Editor's picks

More articles