3 March 2017Trademarks

Hasbro files TM for Play-Doh ‘scent mark’

What’s in a name? What’s in a smell? US multinational toy company Hasbro has filed a trademark for a Play-Doh “scent mark”.

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More on this story

6 October 2016   Toy maker Hasbro and Harris Faulkner, a presenter on US television channel Fox News, have settled an intellectual property lawsuit over Hasbro’s toy hamster.
13 March 2017   The smell of modelling clay Play-Doh is distinctive enough to be registered as a trademark, according to the majority of WIPR readers.
21 May 2018   The US Patent and Trademark Office has granted US multinational toy company Hasbro a trademark for the scent of Play-Doh.