Brands should add social media to their IP protection strategies: MarkMonitor

20-09-2019

Saman Javed

Brands should add social media to their IP protection strategies: MarkMonitor

sondem / Shutterstock.com

Almost two thirds (59%) of consumers believe it is a brand owner’s responsibility to keep them safe from counterfeiters, a new report suggests.


MarkMonitor, branding, social media, IP protection, counterfeit goods, online shopping, online marketplaces

WIPR