Appdetex hires tech exec as new CEO
Brand protection firm Appdetex has hired veteran tech industry executive Rick Farnell as its new CEO.
Farnell joins the company following a 25-year career in the broader technology industry as an executive in several technology firms including Sun Microsystems (now owned by Oracle), Think Big Analytics and Teradata Corporation.
Most recently, Farnell served as the CEO of data security, encryption and tokenisation firm Protegrity.
Faisal Shah, chief strategy officer and chairman of Appdetex said: “Rick is a talented technology industry veteran with a strong track record of accelerating growth as a start-up founder and senior executive at global enterprises.
“Rick’s expertise in big data and cybersecurity is perfectly suited to drive incremental value for Appdetex customers. I could not be more thrilled to have Rick join our fantastic Appdetex team, and I look forward to working closely with Rick to help scale the company.”
Farnell added: “I am excited to join Appdetex... It’s a visionary in the brand protection market, where boardrooms globally, in every industry, are investing more and more as part of their overall cybersecurity and brand protection investments.
Farnell also noted that Appdetex was looking to expand its online brand protection services into new marketplaces, including “cloud marketplaces, gaming, mobile applications, Web3, NFTs, cryptocurrencies, digital payments, and the metaverse”.
“I look forward to a bright future ahead for our customers, employees, partners, and shareholders,” he said.
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