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Trademarks
Applicants are ‘increasingly connecting trademarks to identity’ says the USPTO director, as the agency reacts to a surge in personal brand filings. 4 May 2026
Live
Live coverage from INTA 2026 in London brings key updates and insights as thousands of IP practitioners, policymakers and in-house counsel gather in the UK capital. 4 May 2026
In-House
Marylauren Ilagan, senior counsel and head of IP at the luxury hair care brand, shares some of her takeaways from the in-house community at INTA 2026. 4 May 2026
Trademarks
Senior leaders from Meta, the Swedish Intellectual Property Office, Hugo Boss, and the Global Counsel Forum shared reflections on barriers still holding back gender equality and the steps needed to move forward. 4 May 2026
Trademarks
The world’s biggest IP event heads back to the popular US city next year, as association CEO nods to ‘challenging’ issue over unregistered attendees at London conference. 3 May 2026
AI
From complex global licensing structures to deepfakes and AI risk, Virgin’s Bill Budd discusses the realities of managing one of the world’s most unconventional brands. 3 May 2026
Trademarks
Rob Cumming of Appleyard Lees shares what it means to have the INTA carnival in town, a must-do when in London, and why his word of 2026 is ‘lizard’. 3 May 2026
Trademarks
As AI reshapes advertising and user experience, brands face rising scrutiny over misleading claims and manipulative design—bringing fresh legal and reputational risks. 3 May 2026
Future of IP
While many children are just discovering their interests, one young student wowed the audience by taking the stage to explain how she is using AI and technology to turn ideas into something more. 3 May 2026
In-House
Ahead of her INTA panel, the AI expert unpacks the threat of syntethic—and why brand owners must rethink enforcement and crisis response before it’s too late. 2 May 2026
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