Tamara Winegust
Key details
- Job title: Principal
- Firm: Smart & Biggar
- Jurisdiction: Canada
Tamara Winegust has over a decade of experience helping brand owners and creators protect, monetise, and grow their brands in Canada and internationally. She provides strategic advice at all stages of a trademark’s life cycle, from clearance and filing strategy through to prosecution, licensing, and enforcement.
Winegust regularly represents clients before the Canadian Trademarks Opposition Board in opposition and non-use cancellation (section 45) proceedings. Her enforcement practice includes assisting with anti-counterfeiting matters, including working with Canadian Border Services to record client rights and identify and stop suspect counterfeit imports. Her litigation practice spans the federal and provincial courts, including actions and applications for passing off, infringement, depreciation of goodwill, and trademark expungement, as well as appeals.
With a practice covering both trademark and copyright, she advises established and emerging brand owners and creators on multi-faceted IP strategies designed to meet current needs and support long-term growth. She works with Canadian and international clients across industries including fashion, entertainment, health and beauty, and pharmaceuticals.
Winegust regularly publishes on emerging intellectual property issues and developments, including the Metaverse and NFTs. She is a contributor to chapters in the Canadian Trademark Law Benchbook on trademark prosecution and opposition, and has authored training materials for trademark professionals through the Intellectual Property Institute of Canada.
She is an active member of the International Trademark Association (INTA) and the Intellectual Property Institute of Canada (IPIC), where she has served on several committees, including as chair. She currently sits on the education committee (IPIC) and the anti-counterfeiting committees (IPIC and INTA).

