Elizabeth Rest

Elizabeth Rest is principal and co-founder of Crown, a San Francisco-based boutique IP law firm representing clients across creative, entertainment, consumer products, cannabis, and emerging industries. 

A trademark and copyright attorney with extensive domestic and international experience, she advises clients ranging from independent artists to global brands on building, protecting, enforcing, and monetising IP assets.  

Rest manages complex global trademark portfolios spanning more than 50 jurisdictions and represents clients before the US Patent and Trademark Office, the Trademark Trial and Appeal Board. Known for combining legal precision with commercial strategy, she serves as a trusted adviser to executive teams navigating brand expansion worldwide, with her work earning statewide recognition. 

In 2024, Rest led Crown’s acquisition of IP boutique Evoke Law, expanding the firm’s bench strength and reinforcing its position in the Northern California IP market.

Prior to establishing Crown in 2015, Rest spent three years with Hiaring + Smith, where she focused on representing clients in domestic and international trademark matters, and six years with Idell & Seitel, where she represented clients in the entertainment industry in transactional and business matters.   

She is a former chair of the California Lawyers Association Intellectual Property Law Section and currently serves as an advisor. She also chairs the section’s Entertainment and Sports Law Interest Group, and is a member of the American Bar Association’s Forum on the Entertainment and Sports Industries, the International Trademark Association, and the San Francisco County Bar.

Rest has built a boutique firm model centred on mentorship, accessibility, and collaborative leadership. She currently mentors a female student at UC Law San Francisco and is a public speaker and advocate at the federal level.