Charlene Minx
Key details
- Job title: Founder and Principal
- Firm: Minx Law
- Jurisdiction: US
Charlene Minx is the founder and principal of boutique IP firm Minx Law, advising globally recognised entertainment, media, and investment clients on complex trademark strategy, enforcement, and cross-border brand protection.
Her practice focuses on all aspects of brand management, including trademark clearance, selection and global portfolio development, licensing programmes, and enforcement strategy. She also has extensive experience in Trademark Trial and Appeal Board proceedings and cross-border intellectual property disputes, and is recognised for combining pragmatic commercial advice with strong advocacy in contentious matters.
Her client portfolio includes a number of high-profile global brands and investors, including Miramax, 101 Studios, SK Global Entertainment, RTL Group, Merlin Entertainments Group, Lowercarbon Capital, The Travel Corporation, Trousdale Ventures, Recurrent Ventures, and Human Ventures.
Minx also regularly speaks at International Trademark Association (INTA) events and industry forums, addressing issues such as counterfeiting, ‘dupe culture’, international filing strategy, and evolving enforcement challenges in digital commerce. She is also a guest lecturer at the University of Southern California, teaching entrepreneurship and intellectual property.
Her work has been recognised through multiple accolades, including a 2023 Impact Award from Our Community LA for pro bono service.
Beyond her legal practice, Minx is known for building a women-owned, remote-first law firm staffed entirely by female attorneys. She has fostered a modern, flexible working environment that prioritises inclusion, trust, and sustainable career development while maintaining a high-level global client practice.