In the Spotlight: Creating big value from big data

Companies across the world are looking to harness the power of information and analytics to make themselves more agile, leaner and ultimately more profitable. Applying information to drive better insight is leading to more effective decision-making in business. In January the Economist Intelligence Unit reported that 60% of the professionals questioned felt that insight from big data is already generating revenue within their organisations, while 83% felt that it was making existing products and services more profitable.