1 June 2012CopyrightPhilippe Bhering

Ambush marketing: the lie of the land in Brazil

Major sporting events have attracted increasing economic and social attention over recent decades. Companies have recognised that sponsoring major sporting events offers a lucrative and fruitful platform for communication.

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1 October 2015 Come August next year, amid the hustle and bustle of Rio’s world famous Maracanã Stadium and the Olympic Park could lie the threat of would-be ambush marketers, waiting for the chance to strike and expose their brand to a global audience of potentially billions. WIPR investigates what Brazil can do to stop them.

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5 July 2013 Officials organising the 2014 Commonwealth Games in Glasgow have announced a string of tough measures to “prevent ambush marketing both before and after” the competition.

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Ambush marketing: the lie of the land in Brazil

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