Brandstock interview: brand valuation at BASF

07-03-2017

Hans-Jürgen Lutz

Brandstock interview: brand valuation at BASF

mattjeacock / iStockphoto.com

Hans-Jürgen Lutz, vice president, marketing communication, brand and trademark management crop protection at BASF, answers questions about the value of trademarks to one of the largest chemical companies in the world.


Hans-Jürgen Lutz, BASF, Brandstock, trademark, brand, brand valuation,

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