3 May 2026NewsAIMuireann Bolger

‘A little fire makes our brand sing’: Virgin’s GC on protecting the unpredictable

From complex global licensing structures to deepfakes and AI risk, Virgin’s Bill Budd discusses the realities of managing one of the world’s most unconventional brands.

Already registered?

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk

More on this story

In-House

Synthetic deception: Deepfakes create new frontier of IP risk

20 April 2026 From reputational attacks to financial fraud, deepfakes are challenging the risk framework for brands and testing the limits of existing legal protections.

Trade secrets

Oracle retaliates with lawsuit to laid-off staff member’s ‘demands’

13 April 2026 The US tech company sues a disgruntled ex-staff member for threatening to sell its trade secrets if he does not receive an “unreasonable fee”.

Trademarks

Rings of power: Oura counsel on protecting an $11bn brand

15 December 2025 With experience spanning fashion, technology, medical devices and global brand protection, Stéphanie Espada is one of the driving forces behind the Finnish company’s IP strategy.

Dupe culture is booming, but can trademark law keep pace?

Colour as a trademark: Lessons from Mondelēz

Nigeria’s National IP Policy 2025: An analysis of key provisions

Ex-Winston partners join Fenwick for ‘dynamic’ and ‘collaborative’ culture

Siren call: Starbucks’ IP chief on safeguarding a global brand

INTA 2026

WATCH: Constantin Eikel, partner at Bird & Bird

Five generations at work: How teams are bridging the gap

‘A little fire makes our brand sing’: Virgin’s GC on protecting the unpredictable

More on this story

Editor's picks

Editor's picks

More articles