Using IP to revitalise Japan

01-06-2011

Ryo Maruyama

Over two months after the Great Tohoku Earthquake, public and/or private volunteer activities have gathered steam and, thanks to those helpers, a number of people in the Tohoku region have started reconstruction efforts.

More than two months after the Great Tohoku Earthquake of March 11, public and/or private volunteer activities have gathered steam and, thanks to those helpers, a number of people in the Tohoku region have started reconstruction efforts.

However, because of rumours and fear of atmospheric radiation from the crippled Fukushima No. 1 Nuclear Power Plant, virtually every business field has been adversely affected by the disaster. For example, farmers in Fukushima and Ibaraki Prefectures cannot get their fruits and vegetables, which used to be recognised for their high quality, into markets.

And even when the farmers do succeed, Japanese people do not buy them, because they have come from areas near the nuclear plant, and foreigners do not buy the products because they are labelled ‘grown in Japan’.


IP rights

WIPR