.tel domains: how your business can benefit


Justin Hayward

Telnic has recently announced a new phase of registration enabling brand owners with two-character names and those with all-numeric brands to apply for these under the .tel extension. Justin Hayward explains.

Registration will be open to all on June 1, and all eligible names will be available for registration from 15:00 BST.

With more than 300,000 .tel domains registered at the time of writing, Telnic remains the seventh-largest registry operator under ICANN management. In 2010, .tel registrations increased by 10 percent year on year and customers are now spread across more than 180 countries worldwide.

The world of marketing communications has undergone a seismic shift over the past two years since the .tel domain launched in general availability. One needs only to look at advertising billboards in cities all over the world to see brands advertising ‘Find us on Facebook’ instead of putting a link to their corporate or marketing website. Brand crises are generated and addressed in real-time through Twitter.

Telnic, .tel, ICANN, domain names