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The rise of social media presents new opportunities for counterfeiters and, in turn, challenges for brand owners, as WIPR finds out.
Social media sites such as Twitter, Instagram, Snapchat and Facebook are paving the way for new and innovative technology.
Analysis on social media usage by digital marketing advice company Smartinsights ranked Facebook number one with 1,871 million active users, as of January this year. WhatsApp and Facebook Messenger were second, with 1 million active users.
“Facebook was not originally created to be a company. It was built to accomplish a social mission—to make the world more open and connected,” said Mark Zuckerberg, Facebook chairman, CEO and co-founder, in the company’s S-1 form to the US Securities and Exchange Commission in 2012.
social media, brand owners, Mark Zuckerberg, Facebook, counterfeits, trademark, trademark infringement, fakes, Marks & Clerk, Wiggin