Subscribe
shutterstock_2068946294_hollyharry
2 August 2022FeaturesTrademarksCharlotte Cassells

Fast-fashion greenwashing and the power of trademarks

The UK's Competition and Markets Authority (CMA) has launched an investigation into three major fast-fashion brands over alleged misleading sustainability claims.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Trademarks
Green ambition
20 May 2022   Fashions come and go, but as pressure mounts on apparel companies to become greener, branding experts can advise on how an ethical brand ethos can stay in vogue, reports Muireann Bolger.
Trademarks
Greenwashing and IP in Argentina
13 April 2022   Brands must ensure they are aware of the rules designed to protect consumers against misleading environmental claims, explains Raquel Flanzbaum is a founding partner at Ojam Bullrich Flanzbau.


Editor's picks

Apple must pay Optis $700m-the biggest patent award in UK history
Patents
Apple must pay Optis $700m-the biggest patent award in UK history
2 May 2025

Editor's picks

Patents
Apple must pay Optis $700m-the biggest patent award in UK history
2 May 2025   Arnold LJ and Birss LJ deliver highest value court-determined licence of its type on record l Award covers past and future sales over a 15-year period l Apple found to have gained an unfair advantage in prior licence negotiations l Judgment ‘corrects a clearly flawed prior ruling’.
Trademarks
Thatchers, Skykick and dupes: What’s on a fashion IP influencer’s radar?
30 April 2025
Patents
Why US patent reform is ‘essential’ for US economic prosperity and security
28 April 2025
Patents
G1/23 ruling: Why a pending EPO decision threatens decade-old products
28 April 2025
Diversity
WIPR Diversity & Inclusion reveals Top 100 People in IP for 2025
23 April 2025
Trademarks
Resilience and the power of brands: Elisabeth Stewart Bradley on 9/11, inclusion and the INTA presidency
22 April 2025

More articles

UK-India trade deal is ‘missed opportunity’, say industry bodies
INTA 2025: San Diego to host largest post-COVID Annual Meeting
Iconix, dupe culture and the risk of post-sale confusion
'Nothing can stand in the way of our work': Ukraine resumes IP system
Wouter Pors leaves Bird & Bird for boutique Dutch firm
US-China tariffs: What hope is there for IP rightsholders?
Fakes and how to fight them
A close look at non-use TM examinations

Copyright © worldipreview.com 2024   |   Headless Content Management with Blaze