All in-house stories

Trademarks

Inside INTA London and the IP ‘carnival’

Against a backdrop of rooftop receptions, hot-topic debates, hectic networking, and cross-city navigation, WIPR brings you highlights and key talking points from the world’s largest IP conference.   11 May 2026

Trademarks

Siren call: Starbucks’ IP chief on safeguarding a global brand

A global network of more than 35,000 stores makes the coffee chain one of the world’s most recognisable brands. Its IP chief Russ Jacobs discusses how it protects its brand at scale.   6 May 2026

In-House

WATCH: Toni Nijm, chief product officer at Anaqua

Toni Nijm, chief product officer at IP services firm Anaqua, chats with Tom Phillips at INTA 2026 about why AI adoption is challenging but critical for successfully defending IP.   6 May 2026

In-House

Secrets of success: In-house with Orange’s VP and head of licensing

The telecoms giant’s VP and head of IP licensing, Harold Barrault, tells Sarah Speight about his role in achieving high growth in licensing revenues for the business, starting with getting the IP department to work fully as a team.   6 May 2026

In-House

WATCH: John Ward, trademarks VP and associate GC of Moderna, at INTA

John Ward, vice president and associate general counsel of trademarks at Moderna, chats with Tom Phillips at INTA 2026.   5 May 2026

Trademarks

John Squires gears up USPTO for deepfakes era

Applicants are ‘increasingly connecting trademarks to identity’ says the USPTO director, as the agency reacts to a surge in personal brand filings.   4 May 2026

In-House

WATCH: Olaplex head of IP shares what's on the minds of in-house counsel at INTA 2026

Marylauren Ilagan, senior counsel and head of IP at the luxury hair care brand, shares some of her takeaways from the in-house community at INTA 2026.   4 May 2026

Trademarks

‘Build your own table’: INTA women on practical progress

Senior leaders from Meta, the Swedish Intellectual Property Office, Hugo Boss, and the Global Counsel Forum shared reflections on barriers still holding back gender equality and the steps needed to move forward.   4 May 2026

Trademarks

San Diego to host INTA 2027

The world’s biggest IP event heads back to the popular US city next year, as association CEO nods to ‘challenging’ issue over unregistered attendees at London conference.   3 May 2026

AI

‘A little fire makes our brand sing’: Virgin’s GC on protecting the unpredictable

From complex global licensing structures to deepfakes and AI risk, Virgin’s Bill Budd discusses the realities of managing one of the world’s most unconventional brands.   3 May 2026

Not finding what you're looking for, please try resetting your applied search and filters,
or try the full site search.