A rock or a hard place? The post-NTIA era

It came as a hammer blow to Amazon. In July 2013, ICANN’s Governmental Advisory Committee (GAC) voted to kill off the e-commerce company’s application for the .amazon generic top-level domain (gTLD), based on objections from South American governments, mainly in Brazil and Peru. They were unhappy because the term clashed with the name of the Amazon region, which is also referred to as ‘Amazonas’ or ‘Amazonia’ locally.