Ben Natter

Ben Natter

Key Details

Ben Natter
Haug Partners LLP
United States

  • Anti-counterfeiting
  • Entertainment
  • Fashion
  • Media
  • Patents
  • Retail
  • Technology
  • Trademark
  • Trademark infringement


Ben Natter heads Haug Partners’ global trademark practice.   Ben’s practice focuses on all aspects of trademark strategy, procurement, management and enforcement.

Ben tailors client-specific approaches for protection of intellectual property rights around the world. On any given day, Ben’s work will see him enforcing clients’ rights in jurisdictions spanning the globe in conjunction with local authorities, courts and a cultivated team of local counsel.

Ben draws upon years of experience developing and implementing strategies for the protection and management of global intellectual property portfolios and creating and effectuating tailored anti-counterfeiting programs for numerous famous brands. He is frequently called on to represent clients in high-profile international brand disputes.

Professional Highlights

  • 2016-2021 World Trademark Review 1000 for Trademark Prosecution and Enforcement
  • 2018-2021 World Intellectual Property Review (WIPR) Leaders
  • 2017-2020 Who's Who Legal: Trademarks
  • 2016-2020 Martindale-Hubbell Client Champion Award
  • 2017-2021 SuperLawyers® Intellectual Property Rising Stars
  • 2021 JD Supra Readers' Choice Awards for Trademarks
  • The 2021 World Trademark Review: “A deeply knowledgeable and commercial lawyer who efficiently overcomes all obstacles to rights protection…he takes good care of the human aspect of the client-lawyer relationship and acts like an extension of in-house teams; the quality of his work is brilliant, too. He has been steadily expanding the firm’s trademark and unfair competition practice since joining in 2017, making Haug Partners a popular name in Latin America and China – two regions in which he has cultivated ample experience implementing trademark initiatives.”
  • “Ben Natter is a trademark dynamo-he gets the business of brands, makes great international connections, focuses on client service and gets things done. His globetrotting practice sees him managing portfolios, overseeing sweeping anti-counterfeiting efforts and more on behalf of top brands.”
  • The 2020 World Trademark Review: “Ben Natter makes it his mission to understand the business objectives of his clients – and ensures that all his associates and foreign correspondents do as well. A first-class problem solver in the context of international brand disputes, he has been taking over work from major global firms because of the personal attention he gives matters and the finesse that he applies to every task. Haug Partners is his base of operations.”
  • “Protecting well-known brands the world over is Ben Natter’s métier. His ability to select the best foreign associates and motivate them to provide the same level of personal care and attention to matters as he does is exemplary.”
  • 2020 Who's Who Legal: Trademarks: “Ben Natter is ‘a brilliant and highly effective trademark lawyer’, applauded for ‘his great ability to navigate processes and procedure"’.
  • The 2019 World Trademark Review: “Ben Natter can rationalise his understanding of clients’ key commercial and legal concerns into efficient, clear and business-focused analysis and advice. He is technically very sharp, speedy and cost efficient, too.” The Haug Partners lawyer performs at a high level, advising on global strategy then procuring and enforcing trademarks.

Participation in Wider Community

Natter, Ben, “Significant Trademark Decisions in 2017: Free Speech Trumps Lanham Act’s Restrictions on Disparaging and Scandalous Trademarks,” Who’s Who Legal, July 2018,

Natter, Ben, et al. “An Interesting Year on the Horizon: What to Watch in 2018,” IP Watchdog, 3 January 2018,

Natter, Ben, et al. “The Federal Circuit Holds that the Ban on Scandalous or Immoral Trademarks is Unconstitutional,” NYIPLA The Report, Winter 2017-2018,

Natter, Ben, “‘Intent to Use’ and US Trademark Filing Based on Foreign Registration,” Luxury Law Alliance, 9 October 2017,

Natter, Ben, et al. “Trends in Copyright Litigation for Tattoos,” IPWatchdog, 11 September 2017,

Natter, Ben, et al. “USPTO Navigates New Territory In The Wake of Matal v. Tam,” IPWatchdog, 17 August 2017,

Natter, Ben, et al. “Matal v. Tam: The death knell of the Lanham Act’s Disparagement Clause and implications for the fashion industry,” Luxury Law Alliance , 21 July 2017,

Natter, Ben, et al. “A Balancing Act: Fair Use and Creative Content,” 28 NYSBA Entertainment, Arts and Sports Law Journal 35, no. 2, Summer 2017,

Professional Affiliations

International Trademark Association (INTA), Harmonization of Trademark Law and Practice Committee

Inter-American Association of Intellectual Property (ASIPI), Industrial Design and Trade Dress Working Committee


Pharmaceutical Trade Marks Group (PTMG)International Trademark Association (INTA), Harmonization of Trademark Law and Practice Committee

Inter-American Association of Intellectual Property (ASIPI), Industrial Design and Trade Dress Working Committee

New York Intellectual Property Law Association (NYIPLA), Trademark Law Committee and Publications Committee

Academic Affiliations

Attorney Mentor:

Brooklyn Law School

St. John's University School of Law