Ben Natter

Ben Natter

Key Details

Ben Natter
Haug Partners
United States

  • Anti-counterfeiting
  • Entertainment
  • Fashion
  • Media
  • Retail
  • Technology
  • Trademark
  • Trademark infringement


Ben’s practice focuses on all aspects of global trademark strategy, procurement, management and enforcement. Ben tailors client-specific approaches for protection of intellectual property rights around the world. On any given day, Ben’s work will find him enforcing clients’ rights throughout the world in conjunction with local authorities, courts and his team of local associates. Ben draws upon years of experience developing and implementing strategies for the protection and management of global intellectual property portfolios and creating and effectuating tailored anti-counterfeiting programs for numerous famous brands. He is frequently called on to represent clients in high-profile international brand disputes.

Ben’s specialties also include intellectual property transactions and related aspects of mergers and acquisitions, licensing, copyright prosecution and enforcement, global online marketplace infringement matters and anti-counterfeiting, domain name disputes and social media infringement.

Protection of intellectual property rights in complex regions is amongst Ben’s subspecialties, and he has achieved considerable success and recognition for his work in Latin America and China. Ben represents clients, including world-famous brands and market leaders, from around the world from a broad range of industries with a large client base from the technology, fashion, retail, life sciences, consumer goods, software, hospitality and media fields.

Ben is regularly recognized for his novel and effective strategies and has received awards from numerous international publications in the field of intellectual property. Additionally, Ben’s high-profile infringement cases have been considered newsworthy and reported by domestic and international news outlets.

Professional Highlights

2016-2020 World Trademark Review 1000 for Trademark Prosecution and Enforcement

The 2019 World Trademark Review: “Ben Natter can rationalise his understanding of clients’ key commercial and legal concerns into efficient, clear and business-focused analysis and advice. He is technically very sharp, speedy and cost efficient, too.” The Haug Partners lawyer performs at a high level, advising on global strategy then procuring and enforcing trademarks.

The 2018 World Trademark Review: “He consistently provides a hands-on, personal touch and addresses all questions quickly. He has insight gleaned from many years of practical experience and develops close, trusting relationships. Organised and diligent, he takes the initiative to address your most urgent needs.”

The 2017 World Trademark Review: “Fashion and technology clients queue up to instruct Haug Partners' Ben Natter. ‘Highly skilled in the practical issues regarding prosecution, he is also heavily involved in international anti-counterfeiting efforts and in taking down trademark squatters. He has a real hands-on, tailored approach and meticulous attention to detail.’”

2018-2020 World Intellectual Property Review (WIPR) Leaders

2017-2019 Who's Who Legal: Trademarks – 2018 Who's Who Legal says this about Ben: "The ‘awesome’ Ben Natter at Haug Partners is one of the leading figures in the market. His ‘strong industry knowledge and commerciality’ makes him a favourite among major clients in the fashion and technology spaces."

2017 Who's Who Legal: "Ben Natter receives widespread acclaim for his hands-on approach, steadfast competence and knowledge in the field."

2017-2019 SuperLawyers® Intellectual Property Rising Stars

2016-2020 Martindale-Hubbell Client Champion Platinum Award

The 2016 World Trademark Review said this about Ben: "…Ben Natter is ‘extremely professional, knowledgeable within his domain, attentive to clients’ needs, friendly and easy to work with’; he has enviable experience before the TTAB.”

Participation in Wider Community

Natter, Ben, “Significant Trademark Decisions in 2017: Free Speech Trumps Lanham Act’s Restrictions on Disparaging and Scandalous Trademarks,” Who’s Who Legal, July 2018,

Natter, Ben, et al. “An Interesting Year on the Horizon: What to Watch in 2018,” IP Watchdog, 3 January 2018,

Natter, Ben, et al. “The Federal Circuit Holds that the Ban on Scandalous or Immoral Trademarks is Unconstitutional,” NYIPLA The Report, Winter 2017-2018,

Natter, Ben, “‘Intent to Use’ and US Trademark Filing Based on Foreign Registration,” Luxury Law Alliance, 9 October 2017,

Natter, Ben, et al. “Trends in Copyright Litigation for Tattoos,” IPWatchdog, 11 September 2017,

Natter, Ben, et al. “USPTO Navigates New Territory In The Wake of Matal v. Tam,” IPWatchdog, 17 August 2017,

Natter, Ben, et al. “Matal v. Tam: The death knell of the Lanham Act’s Disparagement Clause and implications for the fashion industry,” Luxury Law Alliance , 21 July 2017,

Natter, Ben, et al. “A Balancing Act: Fair Use and Creative Content,” 28 NYSBA Entertainment, Arts and Sports Law Journal 35, no. 2, Summer 2017,

Professional Affiliations

International Trademark Association (INTA), Harmonization of Trademark Law and Practice Committee

Inter-American Association of Intellectual Property (ASIPI), Industrial Design and Trade Dress Working Committee


Pharmaceutical Trade Marks Group (PTMG)International Trademark Association (INTA), Harmonization of Trademark Law and Practice Committee

Inter-American Association of Intellectual Property (ASIPI), Industrial Design and Trade Dress Working Committee

New York Intellectual Property Law Association (NYIPLA), Trademark Law Committee and Publications Committee

Academic Affiliations

Attorney Mentor:

Brooklyn Law School

St. John's University School of Law