• Latest
    • AI
    • Careers
    • Diversity
    • Future of IP
    • Law firm news
    • Standard-essential patents
    • Trade secrets
    • Unified Patent Court
  • Patents
  • Trademarks
  • Copyright
  • Jurisdiction reports
  • Rankings
    • About Rankings
    • Practice Area Rankings
    • Diversity & Inclusion Top 100 2025
    • Leaders 2025
    • Company Directory
  • WIPR Insights
    • Magazines
    • Whitepapers
    • Webinars
  • Events
    • Conferences
    • Conference Videos
  • About
  • Contact
  • Newsletter
  • Login
  • Subscribe
  • Home
  • About
  • Contact
  • Newsletter
  • Login


Request Trial
  • Home
  • Copyright
  • Protecting your brand in the pandemic
shutterstock_1654083868_imageflow
29 April 2021CopyrightAlex Baldwin

Protecting your brand in the pandemic

It has been just over a year since the world was upended by the COVID-19 pandemic. Now, at least in the UK, we are seeing a gradual return to some semblance of normality.

Already registered?

Login to your account


If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.

For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Patents
Patent litigation during the pandemic
25 March 2021   Last year’s US patent litigation landscape appeared to be unchanged by the pandemic, except for a notable increase in activity from patent assertion entities, explains Dhananjay Kumar Das of Sagacious IP.
Trademarks
Combating counterfeits amid a pandemic
14 May 2020   With demand for counterfeit products surging during the COVID-19 pandemic, the UK Anti-Counterfeiting Group is calling for intensified defensive action by the government, law enforcement, internet platforms and brand owners. Phil Lewis of the ACG reports.


Editor's picks

What counts as an ‘infringing copy’? Getty takes AI fight to appeals court
AI
What counts as an ‘infringing copy’? Getty takes AI fight to appeals court
19 December 2025

Editor's picks

AI
What counts as an ‘infringing copy’? Getty takes AI fight to appeals court
19 December 2025
Trademarks
X strikes back against Twitter.new
17 December 2025
Trade secrets
Aon sues new US rival for ‘poaching employees and taking boxloads of secrets’
17 December 2025
Trademarks
Rings of power: Oura counsel on protecting an $11bn brand
15 December 2025
Trademarks
Five firms reach highest tier in WIPR’s USA Trademarks Rankings
12 December 2025
Patents
5 ways director Squires is changing US innovation
10 December 2025

More articles

What counts as an ‘infringing copy’? Getty takes AI fight to appeals court
X strikes back against Twitter.new
The IP in Netflix’s $87bn takeover bid for Warner Bros
AI consultation: UK’s creative industry votes overwhelmingly for one option
Rings of power: Oura counsel on protecting an $11bn brand
Charlotte Tilbury’s ‘quiet luxury’ case falters at the EUIPO
Five firms reach highest tier in WIPR’s USA Trademarks Rankings
Interview: The TM lawyers taking on Musk to resurrect Twitter

  • Home
  • News
  • Directory
  • About us
  • Contact
  • Privacy Policy
  • Terms of Use
  • Terms of Subscription

WIPR
Newton Media Ltd
Kingfisher House
21-23 Elmfield Road
BR1 1LT
United Kingdom

  • Twitter
  • Linkedin