25-08-2020
REDPIXEL.PL / Shutterstock.com
The COVID-19 pandemic has presented new challenges for brand owners looking to enforce and protect their IP. But given the importance of branding to major companies like Lego, they have little choice but to adapt.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
Lego, IP Week, IPOS, Singapore, counterfeits, copyright, infringement, copycats, pandemic, COVID-19, Robin Smith, virtual, toys
