IP Week: how Lego fights ‘copycats’ during the pandemic

25-08-2020

Rory O'Neill

IP Week: how Lego fights ‘copycats’ during the pandemic

REDPIXEL.PL / Shutterstock.com

The COVID-19 pandemic has presented new challenges for brand owners looking to enforce and protect their IP. But given the importance of branding to major companies like Lego, they have little choice but to adapt.


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