25 August 2020CopyrightRory O'Neill

IP Week: how Lego fights ‘copycats’ during the pandemic

The COVID-19 pandemic has presented new challenges for brand owners looking to enforce and protect their IP. But given the importance of branding to major companies like Lego, they have little choice but to adapt.

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IP Week: how Lego fights ‘copycats’ during the pandemic

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