IP Week: how Lego fights ‘copycats’ during the pandemic
The COVID-19 pandemic has presented new challenges for brand owners looking to enforce and protect their IP. But given the importance of branding to major companies like Lego, they have little choice but to adapt.
If you don't have a login or your access has expired, you will need to purchase a subscription to gain access to this article, including all our online content.
For more information on individual annual subscriptions for full paid access and corporate subscription options please contact us.
To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.
For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk
26 August 2020 Andrei Iancu, director of the US Patent and Trademark Office, spoke about the crucial role of IP in fighting the effects of the pandemic at a webinar hosted by the Intellectual Property Office of Singapore.
4 September 2020 A Shanghai court has handed down prison sentences for up to six years for nine individuals found guilty of distributing imitator Lego toys.
29 March 2021 The EU General Court has ruled that Lego bricks are coverable by community design in a judgment handed down by the court’s second chamber.