Photo: Twin Design / Shutterstock.com
Social media can be more powerful for brands than advertising, and right holders should therefore think twice before enforcing their IP, in-house counsel at CBS and Pinterest say.
The rest of this article is locked for subscribers only. Please login to continue reading.
If you don't have a login, you will need to purchase a subscription to gain access to this article, including all our online content. Please use this link and follow the steps.
For multi-user price options, or to check if your company has an existing subscription to us that we can add you to for FREE, please email Atif Choudhury at achoudhury@worldipreview.com
INTA, Pinterest, CBS, trademark, Twitter, Facebook.