‘Dadbod’ applicant says Instagram popularity spurred trademark bid
16-06-2015
Dan Kosmayer / Shutterstock.com (Chris Pratt pictured at the Toronto International Film Festival)
Although many men will be preparing to shed their slightly squishy ‘dadbod’ for this summer, two US-based applicants want to firmly embrace the idea and have filed trademarks for the phrase.
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‘Dadbod’; trademark; USPTO; DT Fashion; Juan Cardenas; Chris Pratt; GQ; Jurassic World
